International expert celebrates that the country brand in Paraguay is a State policy - .::Agencia IP::.

Asunción, Agencia IP.- Colombian international country brand expert León Trujillo praised the energy and kindness of the Paraguayan people, highlighting their potential to be leveraged through marketing techniques to strengthen the country’s brand. During an interview, the expert emphasized that the country brand is a State policy in Paraguay, which he considers ideal for its […]

Asunción, Agencia IP.- Colombian international country brand expert León Trujillo praised the energy and kindness of the Paraguayan people, highlighting their potential to be leveraged through marketing techniques to strengthen the country’s brand.

During an interview, the expert emphasized that the country brand is a State policy in Paraguay, which he considers ideal for its continued development. Trujillo participated in the program Tribuna broadcast by Paraguay TV.

«The brand is also embodied when we become carriers of a message. I take the brand with me if I pack Paraguayan cheese, rum, or cane liquor in my suitcase — that creates a narrative; I’m taking a piece of the country with me. Even energy can carry a message, considering Paraguay’s very low carbon footprint,» the expert stated.

He also highlighted that the country brand has a dual audience: exports and the domestic public. In Paraguay’s case, he celebrates that the country brand is becoming a state rather than a government policy, ensuring continuity and strengthening the work already begun.