Premium Brands Choose Paraguay for Industrial Production

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The Paraguayan maquila sector attracts international brands like Lacoste, Fila, and Wrangler thanks to tax advantages, strategic location, and skilled labor.

Paraguay has established itself as a strategic destination for the maquila industry, attracting international premium brands like Lacoste, Fila, and Wrangler seeking a combination of efficiency, competitive costs, and a favorable production environment. This growth positions the country as an important regional manufacturing center with international projection.

The maquila regime has allowed the country to diversify its productive offerings in sectors such as apparel, auto parts, footwear, food, and technological services, generating formal employment and strengthening its regional positioning. Carina Daher, President of the Chamber of Maquiladora Companies of Paraguay (Cemap), highlighted that in addition to the mentioned brands, Good American, Polo Wear, and other globally recognized firms also operate in the country. In the realm of intangible products, companies such as Itaú Brasil, Tigo Bolivia, and telemedicine services for regional...

“This sector has grown notably, both in tangible products and services, which demonstrates the versatility and capacity of maquila to adapt to diverse global needs”, explained Daher. The executive emphasized that Paraguay has demonstrated its production capacity in key sectors such as clothing manufacturing, footwear, auto parts, food products, and plastic manufacturing, while diversifying in recent years toward sectors like technology, software, and renewable energy.